Sales Coaching
Coaching is a collaborative partnership aimed at unlocking your true potential and fostering sustainable behavioral change. Rather than acting as a teacher or mentor, a coach uses powerful questioning to help you discover your own solutions and navigate challenges
Why sales coaching matters
Without systematic, on-the-job coaching post a sales training program 87% of skills that were covered in the sales training program are lost within 30 days
With systematic, on-the-job coaching post a
Lesson: Sales training without coaching is a cost liability rather than an investment.
Become a Masterful Sales Coach
International studies report that if Sales Managers are better educated in sales management and coaching, their sales teams achieve higher performance and results. There is no more positive correlation found between frequency of sales management development and sales performance. Barrett is dedicated to developing effective sales managers and coaches. Our Sales Coaching Programme gives you everything you need to be an effective sales coach including…
- Knowledge and skills to apply the 5 Sales Coaching Skills and Sales Essentials Field Coaching Guide
- How to perform infield coaching, formal /strategic coaching, deal & sales process coaching
- Reinforcing the sales protocols and skills for observed and unobserved coaching
The Framework for Effective Coaching
Effective sales coaching isn’t proclaiming; ‘This is how things should be done!” On the contrary – effective sales coaching guides you to ask the right questions: ‘What do I need to learn? How can I apply these learning’s and do this better?” By exploring and answering questions like these you develop your capacity to set goals, solve problems, create opportunities and fulfill your potential. Sales & Sales Team coaching can effectively encompass the following areas by helping:
- Set achievable & stretch sales targets individually or as a team
- Differentiate your team from the competition
- Develop a clear sales plan & process
- Understand the need to incorporate new age & social media applications in the sales plan
- Develop powerful sales prospecting opportunities by breaking through call reluctance issues
- Build powerful rapport by understanding the client and its influencers
- Create winning sales communication skills
- Meet face to face with decision makers
- Present client benefits & ROI succinctly as a winning opportunity
- Shorten the sales cycle
- Enhance a positive and encouraging sales team environment
- Understand the synergy between the marketing & sales departments
- Develop capabilities of new sales executives
- Close sales, deliver & exceed targets within a quicker time frame
| Focus \ Level | New to Sales | Account Manager | Sales Executive | Business Development | Sales Manager/Director |
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- Training in Modern Sales Coaching Practices
- Ongoing coaching support to help you develop as a sales coach and embed your coaching practices.
- One-on-one sales coaching for sales people, sales managers, sales leaders and non-sales people who need to sell and self promote
- Coach the Coach Training for Sales Leaders helps educate and train sales directors and managers to coach their teams effectively achieving outstanding transformation
- Sales Assessments and Sales Coaching
- Coaching around the Sales Essential Models & Sales Essentials Transformation Program
- Sales Behaviours including communication styles, and Sales Call Reluctance ® behaviours
- Sales Coaching Kits with checklists such as ‘Clues that improvement is needed’, ‘Questions to ask to uncover issues’ and ‘Suggestions for Improvement’ that all documented for Sales Managers taking the guess work out of sales coaching
- Plus GROW Model, Powerful Coaching Questions, Active Listening Techniques, etc.
- Infield coaching (observations and feedback)
- Formal /strategic coaching (bigger picture)
- Deal & sales process coaching (skills and knowledge)
- Sales management/leadership and sales strategy coaching
- And anything else that is required
Do you want to becaome a Masterful Sales Coach?
Barrett Sales Blog
