Are you aware that it is six (6) times more expensive to acquire a new client than it is to retain an existing client?
Keeping clients onboard and engaged with your business is just as important as your sales team finding new business sales with new and existing clients, however many businesses do not pay enough attention to the back end of their business leaving client retention to chance.
Have you ever mapped the whole value chain of your business and looked at where your clients engage with your company?
How many client touch points are there?
The more client touch points there are across your business the more chances you have of either:
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