From Sue Barrett

In a 21st Century world Sales Mastery is everybodys business. The world of selling and buying is undergoing fundamental changes. For instance our philosophy everybody lives by selling something is now looking to be adopted by more and more companies as a way of engaging their whole business. This combined with building and improving the bench strength of their sales teams, we are seeing sales being put well and truly on the business agenda.

Enjoy.

Latest news:

Smartcompany webinar 9th September
How to navigate the brave new world of sales with Sue Barrett

The world of sales gets more complex every day and in this environment, entrepreneurs must stay on top.

In this webinar, Sue Barrett will take you through the brave new world of selling, looking at:

• Prospecting and social selling
• The importance of technological tools in collaborative sales and relationship management
• How sales leadership needs to change
• New models for sales incentive

CSE11 Sales Case Study - The getting of Sales Wisdom: 11 October 2011

Despite the GFC, the drought, stalled markets and significant cost cutting, ANZ Regional Commercial Banking bucked the trends and invested in the long term development of its front line Relationship Managers.

This equipped them with the tools, processes, knowledge and, most importantly, the personal insight to grow their market share, secure their client relationships and forge viable partnerships in their regional communities which are still paying dividends today.

Join Sue Barrett, MD of Barrett and Brad Greenwood, Head of Business Development and Champion for Sales Effectiveness as they discuss the roll out of a culture change and sales capability project; how they earned the respect of a team of 320 initially apprehensive to change; the lessons learned; what they would do better; and how the whole team has created a of legacy of sales capability and wisdom which, given the current volatile economic conditions, will come in handy yet again.

To register for CSE11 download the Brochure and Regsitration form

Barrett launches Public Program called Sales Essentials Overview: 20 October 2011

After many requests Barrett is pleased to announce our first Public Training Program scheduled for 20 October 2011.

The Sales Essentials Overview is designed for those people looking for a sales process and skills refresher or an introduction to the sales essentials necessary to lead a healthy sales career. It is also useful for sales leaders or L&D professionals looking to trial the content of our Sales Essentials Models.

For more information or to book your place please see the information at our website

Self Promotion and Selling: Sue presents to the Australian Image Consultants of Australia

Sue spoke to approximately 20 image consultants on visibility management and self promotional skills as the essential tools of the 21st century business professionals toolbox.

Sue discussed knowing who to position yourself in front of, your target market, knowing how to do it in an honourable and ethical way, and knowing how often you need to do it to earn what you are worth. The presentation also looked into resilience and a healthy mind, how to make more of your social media tools and the key qualities of elite performers.

Sue received some encouraging feedback from organizer, Lyn Preston: "We were so delighted with you personal and informative presentation. I am still getting emails from the girls raving about you."

Barretts Partnership Page now live

Barrett is pleased to announce at long last the Barrett partnership page is now up and running.

The partnership page consists of trusted partners Barrett is aligned with and where both companies complement each other.

Barrett knows what it does well so we don't try to be all things to all people. If we can't help you directly we usually know someone who can. That is why we partner with tried and true businesses who know what they do well and together we can offer you the right support when you need it.

United by shared values Barrett's partners each bring their unique perspectives and skills to the table.

To view the partnership page please visit the website.

The Annual CSE Sales Leaders Conference 2011

CSE2011 presents the opportunity to work with our keynotes and conference delegates on scenarios that highlight under-performing or distressed sales forces. We will use the experience in the auditorium, and our keynote advisors, to workshop the rebuilding of such a sales force.

Don't forget to book. Download the registration form

Latest Media

Sue Barrett has published the following articles this month for a range of publications:

• Anthilll Online: Is there a place for emotions in Business
• Niche Marketing Magazine: The hard sell...why make selling harder?
• Nett Online: Show me the money: delivering sales results
• Can you trust a sales person?: Can you trust a sales person?

Upcoming conferences

The Annual CSE Sales Leaders Conference 2011

The Annual CSE Sales Leaders Conference is scheduled for 10-12 October 2011 at Crowne Promenade Melbourne. 

This is the third year the Centre for Sales Excellence conference has been running and is going from strength to strength. World Class B2B Sales Strategies built from a Customer Philosophy.

CSE2011 is now only a few months away and the feedback from the market-to-date suggests the theme should centre around The Customer and we agree.

We have spoken for years about the importance of aligning every aspect of sales, marketing and the whole of an organisation around The Customer, yet we see sales forces and organisations at large consistently missing the mark. One strategy that we as sales leaders struggle to execute is knowing how to change our customers perceptions around the type of relationship we have with them, and of course the value we bring to their business.

How do we move away from being seen as a vendor who sells stuff to that of a hard to substitute Business Partner who adds critical value to their business?

This years conference will bring you global and local industry case studies of organisations getting this right, and as you would expect from The CSE, the best of the best keynote speakers from around the globe.

If you would like to attend please register

Question

Do you have a selling question you would like an answer to? Feel free to contact us on 03 9533 0000 or send us an email with your question and we can respond personally or will post the answer in next month's e-news for all our readers.

Suggestions

We would also love to hear any suggestions you have for our e-news. Feel free to contact us on 03 9533 0000 or send us an email and we will endeavour to include your ideas in our next email.