'Our only regret... we didn't do this process 12 months earlier'... Often confused with marketing strategy, from a sales perspective, the Go-to-Market Sales Strategy is the mechanism by which an organisation delivers its unique value proposition to segments within given target markets. Working with an organisation's senior executives, Barrett's Design a Sales Strategy Process includes...
Defining Sales Segments to determine the most effective strategy and Go-to-Market plan for each segment
Articulating a Value Proposition(s) that enhances the customers’ business creating a distinct point of difference and competitive advantage
Sales Performance Criteria (KPIs) that focus and drive excellent sales effort on a sustained basis
Performance Measures and methodologies for monitoring, measuring and sustaining sales momentum
Sales segmentation has become the more powerful way to improve sales effective targeting. Not only does micro (sales) segmentation enable sales to focus on growth areas and reduce unnecessary effort, because of its three-dimensional view of segments - attraction of the supplier to buyers in a segment, attractiveness of the segment to the supplier and competitive position in the segment, it minimise the number of competitors in play, reduces the cost of sales and shortens the sales cycle. Sale segmentation is about micro-marketing - identifying potential buyers in a territory and how best to reach them in order to...
Improve sales performance
Provide salespeople with direction
Identify how the organisation is positioned relative to available alternatives and thereby improving sales closing ratios
Interpret the position of the organisation in a segment and develop more effective strategies for success
One of the most potent, but often overlooked tools in the sales armoury is the value proposition - a statement that clearly describes the value that a buyer will receive in making a purchase decision, explained in a manner that not only motivates that buyer, but that defines the value in a way that differentiates the organisation. A meaningful value proposition...
Gives your company the opportunity to develop a competitive advantage, by differentiating you from your rivals
Provides salespeople with an effective way of quickly positioning your organisation
Enables salespeople to give buyers a reason to consider a purchase
Provides marketing with collateral that aligns with the sales message
I had been working in sales for a couple of years and had made the step in my career where a consultative process was needed to suceed with selling a higher priced service and product. I found myself in an all male dominated environment where sales people were quite independent from management. I sought out sales coaching to gain insight from a woman who had a proven track record in today's sales environmen t, who used processes and tools to get results not only for the salesperson but also for the client/prospect.. I worked with Sue over a series of months and found both her and her coaching methods to be so effective. I can honestly say that her guidance helped me to achieve 130% of my budget in my first year and make the annual incentive trip overseas.