A well structured sales strategy will enable your sales force to focus on real business opportunities, effectively improving sales performance, and simultaneously reducing the cost of sale. Strategy enables sales to focus on delivering a superior customer experience that turns the value of a competitive advantage into something more tangible, such as...
Plan to penetrate attractive sales segments
Learn to use your position in a segment to increase profits
Develop a sustainable competitive advantage
Determine Sales Performance Criteria (KPIs)
Use Sales Strategy thinking and planning to drive improved sales momentum
Looking to restructure your sales team to deliver better results or benchmark their current capabilities against best practice standards? Want to define what the right sales talent needs to look like for your business to function at its best? Barrett has developed a range of well researched online sales benchmarking and profiling methodologies to help you...
Build a high performance sales unit/team
Define the key qualities of your top sales performers for replication
Benchmark your salespeople against best practice standards targeting further development
Improve role clarity and accountability across the sales team
Determine the right level(s) for sales roles and team structure
In an age where cost control is a vitally important part of developing a sustainable competitive advantage a sales operation that is fully aligned with the organisation's value chain not only reduces cost, it speeds up service delivery, in the process improving the customer’s experience ...
Develop clear sales process that cuts the cost of sales
Break down inter-functional silos to achieve flow across the value chain
Develop a unified sales force that is totally customer-centric
Implement 7 things you can do immediately to improve sales operations
Change your thinking and you change your world. Ghandi
That is how it is with Sales Strategy.
Barrett works with organisations to unshackle their sales operations from the underbelly of marketing and stand next to marketing as peers. We educate executives from the C-Suite down including Sales Leaders and Sales Managers on how to think, build and execute effective sales strategies that translate into real and measureable actions and results in the field.
We help Sales Operations turn reactive tactical sales planning into proactive strategic sales thinking driving sales strategies. This, in turn, allows organisations and their respective sales teams develop a sustainable competitive advantage and increase opportunities for incremental sales success and enhanced profit improvement.
The Sales Culture transformation and competency project we worked on with you in 2008 has been such a great success for our team. The culture is now fantastic and the morale of the Sales Team is very good. We aimed for the culture we wanted and got it. People have settled into their roles and are working out fantastically. It was the planning and thinking behind it that made it work. The Competency work has, without a doubt, made a difference. The Sales Competencies are 'Gold'. We refer to them all the time and the Sales People are using them as well to develop themselves and have clearer, more accountable, performance reviews. The competencies helped our team realise how responsible they need to be in their roles.