A well structured sales strategy will enable your sales force to focus on real business opportunities, effectively improving sales performance, and simultaneously reducing the cost of sale. Strategy enables sales to focus on delivering a superior customer experience that turns the value of a competitive advantage into something more tangible, such as...
Plan to penetrate attractive sales segments
Learn to use your position in a segment to increase profits
Develop a sustainable competitive advantage
Determine Sales Performance Criteria (KPIs)
Use Sales Strategy thinking and planning to drive improved sales momentum
Looking to restructure your sales team to deliver better results or benchmark their current capabilities against best practice standards? Want to define what the right sales talent needs to look like for your business to function at its best? Barrett has developed a range of well researched online sales benchmarking and profiling methodologies to help you...
Build a high performance sales unit/team
Define the key qualities of your top sales performers for replication
Benchmark your salespeople against best practice standards targeting further development
Improve role clarity and accountability across the sales team
Determine the right level(s) for sales roles and team structure
In an age where cost control is a vitally important part of developing a sustainable competitive advantage a sales operation that is fully aligned with the organisation's value chain not only reduces cost, it speeds up service delivery, in the process improving the customer’s experience ...
Develop clear sales process that cuts the cost of sales
Break down inter-functional silos to achieve flow across the value chain
Develop a unified sales force that is totally customer-centric
Implement 7 things you can do immediately to improve sales operations
Change your thinking and you change your world. Ghandi
That is how it is with Sales Strategy.
Barrett works with organisations to unshackle their sales operations from the underbelly of marketing and stand next to marketing as peers. We educate executives from the C-Suite down including Sales Leaders and Sales Managers on how to think, build and execute effective sales strategies that translate into real and measureable actions and results in the field.
We help Sales Operations turn reactive tactical sales planning into proactive strategic sales thinking driving sales strategies. This, in turn, allows organisations and their respective sales teams develop a sustainable competitive advantage and increase opportunities for incremental sales success and enhanced profit improvement.
It was lovely to meet you yesterday and, as you will read, your presentation was something of an epiphany for me.This is the first time I have written a post that is a mixture between reporting and my opinion. As such, I thought it appropriate to have your approval before posting it to my blog and throughout my groups in LinkedIn, including WNA.While it is really about what you made me think about selling, I do quote you and it is important that I have not misinterpreted what you had to say.You can read the post in our Media Center called Why you must blog post - The Principle of Fair Exchange and Value.