Helping people and businesses sell better

Overview Sales Consulting

  • Sales Strategy
  • Sales Force Design & Benchmarking
  • Sales Alignment
A well structured sales strategy will enable your sales force to focus on real business opportunities, effectively improving sales performance, and simultaneously reducing the cost of sale. Strategy enables sales to focus on delivering a superior customer experience that turns the value of a competitive advantage into something more tangible, such as...
  • Plan to penetrate attractive sales segments
  • Learn to use your position in a segment to increase profits
  • Develop a sustainable competitive advantage
  • Determine Sales Performance Criteria (KPIs)
  • Use Sales Strategy thinking and planning to drive improved sales momentum
Looking to restructure your sales team to deliver better results or benchmark their current capabilities against best practice standards? Want to define what the right sales talent needs to look like for your business to function at its best? Barrett has developed a range of well researched online sales benchmarking and profiling methodologies to help you...
  • Build a high performance sales unit/team
  • Define the key qualities of your top sales performers for replication
  • Benchmark your salespeople against best practice standards targeting further development
  • Improve role clarity and accountability across the sales team
  • Determine the right level(s) for sales roles and team structure
In an age where cost control is a vitally important part of developing a sustainable competitive advantage a sales operation that is fully aligned with the organisation's value chain not only reduces cost, it speeds up service delivery, in the process improving the customer’s experience ...
  • Develop clear sales process that cuts the cost of sales
  • Break down inter-functional silos to achieve flow across the value chain
  • Develop a unified sales force that is totally customer-centric
  • Implement 7 things you can do immediately to improve sales operations
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  • Outcomes you can achieve by working with Barrett:
  • Barrett's Portfolio of Consulting Services
  • lift business performance by designing the sales culture and business culture
  • design your ideal sales force
  • create a healthy,  productive, high performing sales team
  • embed more sustainable business practices that grow revenue
  • refresh your thinking, ideas, actions and results
  • develop career paths and succession planning
  • define clear performance expectations and more accountable performance management

Barrett's extensive portfolio of experience, skills and knowledge in the sales environment covers every aspect of all forms of selling, customer relationship and sales management, including...

  • Sales strategy consulting & development
  • Sales leadership mentoring
  • Sales force design and blueprints for development and selection
  • Sales leadership psychometric assessments for selection & development
  • Sales & customer perception research and mapping
  • Barrett also has a full suite of training modules & programs across the sales, service & sales leadership spectrum
  • Strategically we work with you to articulate/implement
  • Results/Outcomes you can achieve working with Barrett
  • Vision & Message
  • Company Story
  • Values & Guiding Principles
  • Sales Strategy & Tactics
  • Value Chain
  • Products / Services
  • Customers & Competitors
  • Value proposition & Competitive edge
  • Paths to market
  • Business & Sales Goals
  • Brand essence
  • Go-to-market plans
Change your thinking and you change your world. Ghandi

That is how it is with Sales Strategy.

Barrett works with organisations to unshackle their sales operations from the underbelly of marketing and stand next to marketing as peers.
We educate executives from the C-Suite down including Sales Leaders and Sales Managers on how to think, build and execute effective sales strategies that translate into real and measureable actions and results in the field.

We help Sales Operations turn reactive tactical sales planning into proactive strategic sales thinking driving sales strategies. This, in turn, allows organisations and their respective sales teams develop a sustainable competitive advantage and increase opportunities for incremental sales success and enhanced profit improvement.

It's time for Sales Strategy.
  • Barrett Sales Blog
  • Barrett Videos
  • Testimonials - Clients
Go to the Sales Blog to see more articles.
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Amanda Gome, CEO Private Media and
I first approached Sue Barrett to write for SmartCompany when it launched three years ago. I approached her for several reasons. Firstly she had a unique approach to selling. She looked beyond the quick sell to explain to people how to build sustainable and profitable relationships. Secondly she was a great presenter. Many sales people on the circuit turn people off with a very pushy, gimmicky approach and Sue presents as highly intelligent, caring, ethical and extremely positive.Thirdly I knew she got results because I knew clients who had used her including my own sister!  I would always say when starting a writer that we don't know how many columns they have in them: whether one, six or they can last the distance. From our experience a new writer can write one column and find it was very hard work so they don't continue. Then others have nothing else to say after the sixth column and start to repeat themselves. But Sue, week after week, serves up terrific, intelligent copy that is thoughtful, insightful and extremely helpful for our readers. She is also very professional and adheres to deadlines.She is been part of the reason SmartCompany is so successful.
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Working as a team we enable our clients to make more informed decisions