No mucking around. Let’s get straight to the point. Things have changed -dramatically- as a result of COVID with new opportunities and markets emerging, old ways of doing things in…
Corporate, business, and marketing strategies are often too broad, or too focused on either financial or brand results only as to offer any clear direction to a sales team. Which…
What a year it has been. On Friday 13th March, as we were observing the COVID-19 situation we decided to postpone the Barrett Annual Sales Trend Breakfast, planned for March…
Most businesses have a strategy, but it doesn’t matter how talented the C-suite and leaders in the organisation are, or how renowned their consultants are, 60% to 70% of businesses…
When the coronavirus pandemic took hold of the world in early 2020 it was nearly impossible to imagine the effect it was going to have in our lives and how…
Within every crisis lies the demise of some and the making of others. Within every crisis also lies a myriad of opportunities. Those first movers who gain an early advantage…
I read an article in The Age, Thursday 23 July 2020 about how some of the major banks are warning against jumping on the debt bandwagon to save businesses during…
This crisis is, in my humble opinion, a test of character for me and I would say for many other people. It has put everything I care for, value and…
Sales trend 4 from the Barrett 12 Sales Trends Report for 2020 is about what being human-centred means for businesses. All business people know the concept of being creditworthy. That’s…
I get the feeling, at this stage of the COVID-19 crisis, that many of us feel like we are living in a kind of ‘Twilight Zone*’ – an ambiguous area…
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