Category Archives: Sales Consulting

What are the biggest sales issues & opportunities for CEOs & Sales Leaders today?

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Since late 2014, we have been rolling out the Sales Strategy & Operations Audit working with a wide range of businesses across industries in the public, private, and N4P sectors to help them sell better. In 2017, we compiled the Barrett Sales Strategy & Operations Benchmark Report for 2015-2017 based on over 20 companies and […]

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Get more sales by aligning your sales process to the buying process

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In the classic Bill Murray movie Caddyshack, he tries in vain to catch a gopher (rodent) ruining the golf course. Eventually, it occurs to him that “in order to catch a gopher, you have to think like one…” It was a good movie, with good advice from Murray. And it is good advice for salespeople […]

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How to find more sales growth

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Many companies in B2B sales are looking for more growth in their respective market segments; however, their sales and business leaders are still looking at their markets as whole segments rather than seeing and seizing the lucrative opportunities that micro segmentation can bring. Without effective micro-segmentation, businesses risk missing niche or unique opportunities and/or needlessly […]

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Why ‘Point Solutions’ ruin sales operations

What is a Point Solution? A point solution solves one particular problem without regard to related issues. Point solutions are usually called for when there is a need to fix a specific problem or fast-track the implementation of a new service. Unfortunately, point solutions often don’t deliver meaningful or sustainable results. The sales training/consulting industry […]

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Industry Experience and Product Knowledge aren’t enough

As much as people want Sales to be considered a science the reality is that Sales has always combined a collection of facts with human judgments (or estimates). What this means is that there is no analytic approach that can single-handedly guarantee sales success. Result – Sales is likely to always be a mixture of […]

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So What Does Being Strategic Really Mean?

With sales under pressure to perform in a market where differentiation has almost disappeared and so many products and services are becoming ‘commoditised’,leaders and management are looking for an effective alternative. Everywhere you turn these days companies are (or want to be)’strategic‘. The challenge is, many business leaders and their management generally don’t say what […]

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When should we appoint a Sales Manager?

For many start ups and small businesses having a full time sales manager in place is not a viable option. Firstly, there is usually no one to lead and manage in the sales function however, the function of sales management should be on your ‘To Do List’ as a business owner/manager even if you are […]

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Do you have the sales force your strategy needs in 2010?

The other week I ran a webinar for SmartCompany.com.au on ‘How to clearly manage and measure your sales team‘. During the webinar I was asked many questions, one of which came from a senior sales leader, “With some time to reflect over the Christmas break, what is the one thing I should focus on getting […]

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What are the benefits of a CRM system in your business?

First of all what does CRM stand for? CRM = Customer Relationship Management. The concept of CRM has been around for a long time. The original form of CRM was a manual card system kept by a sales person that usually sat on the sales person’s desk or alongside them in the car. These client […]

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Why you can’t have a one-type-of-sales-person-does-it-all approach

I find it somewhat frustrating when people make simplistic claims and statements about salespeople like: ‘super sales performers are all risk takers and oblivious to rejection and failure’. Statements like this are simply not true and trivialise the complex world of selling by trying to box people without proper analysis and insight. There is a […]

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