Category Archives: Marketing

Sales Trend 10 – Storytelling, taking sales teams beyond features and benefits

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Guest Author: Rishad Sukhia, CEO, Creative Agency Brightlabs, Melbourne, Australia Sales trend 10 from our 12 Sales Trends Report for 2018 is about storytelling. We all grew up hearing and sharing stories through childhood and adulthood – they help us learn, develop and, above all, they entertain and inspire us. Brands today are increasingly incorporating storytelling into […]

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How Sales and Marketing can excel in a world in flux

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In this sales trend from the Barrett’s 12 Sales Trends Report for 2018, David Hubbard explains what sales and marketing can do working together to excel at generating revenue. Who’s in flux? The Buyer. They have dramatically changed how they identify, evaluate and purchase solutions over the past 10 years, and they continue to evolve. […]

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The differences between business, sales, and marketing strategies

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This week we thought we would touch on the differences between business, sales, and marketing strategies. The reason for that is that there’s usually confusion between sales and marketing strategies. To avoid confusion, it’s always good to look at definitions. Michael Porter defines strategy as the set of choices that define a company’s distinctive approach […]

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Back to sales basics

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I like to keep on top of what is current, what is emerging, and what is still an idea. This is why I make time each week to do research as it helps me navigate my way around the present and into the future. However, I am finding there is so much to read, so […]

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Sales Trend 8 – Ordinary Sales Organisations Do More. Extraordinary Sales Organisations Achieve More

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Sales Trend 8 from our 12 Sales Trends for 2017 explore how extraordinary sales organisations can work with marketing to achieve more. With the help of technological disruption, buyers in the past 10 years have dramatically changed how they identify opportunities, evaluate alternatives, and purchase solutions. What has changed? Buyers are no longer calling the […]

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Driving Sales with Marketing Automation – Part III of III

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5 things to be wary of when implementing marketing automation in your business Rishad Sukhia, Director of Brightlabs and Sue Barrett, Founder and CEO of Barrett Consulting Group are back to look at ‘5 things to be wary of when implementing marketing automation in your business’ as part of the ‘Driving Sales with Marketing Automation’ […]

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Driving Sales with Marketing Automation – Part II of III

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5 ways to implement marketing automation in your business Rishad Sukhia, Director of Brightlabs and Sue Barrett, Founder and CEO of Barrett Consulting Group are back to look at ‘5 ways to implement marketing automation in your business’ as part of the ‘Driving Sales With Marketing Automation’ series of 3 articles. Sue states that delivering […]

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Driving Sales with Marketing Automation – Part I of III

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The ‘Driving Sales with Marketing Automation’ series of 3 articles has been developed by Rishad Sukhia, Director of Brightlabs and Sue Barrett, Founder and CEO of Barrett. Rishad and Sue will present ideas, concepts, research and findings about how to make the most of marketing automation and sales activation. Why? Because marketing automation has become […]

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The difference between Sales and Marketing Segmentation

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To segment or not to segment that is the question. For too long sales has allowed marketing to dictate what a segment should be. But the simple reality is that sales segmentation and marketing segmentation are substantially different. In fact, it is these very differences that make sales strategy so different from marketing and even […]

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What is Social Selling? And does it work?

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Social selling is not a new phenomenon as many might think. Social Selling has been around for many years in various forms and is the process of developing one-on-one relationships as part of the sales process. Today, this often takes place via digital social networks such as LinkedIn, Twitter, Facebook, and Instagram; however, it can […]

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