Category Archives: Brand & Reputation

Delivering “good service” isn’t enough!

I was impressed by a brief, but excellent ABC News Video on the impact of social media on a business’ reputation and brand, especially when things go wrong and that to reduce or eliminate any negative publicity issues to begin with starts with something rather old fashioned – delivering Service. This got me musing about […]

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Watch who you let near your mind…again!

In early 2008, as the GFC (Global Financial Crisis) loomed, I wrote ‘Watch who you let near your mind’. This was a timely reminder about the importance of maintaining a healthy mindset, looking for the facts for an accurate read on what is happening in the market place so you can make wise decisions. It […]

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Stop talking Price and talk Value instead

We have been exploring the increasing spate of businesses and sales people complaining about ‘price’ being their biggest issue when it comes to not closing enough sales.   “Our prices are higher than our rivals. That’s the main reason for us losing business opportunities…” We have heard that statement at just about every sales training […]

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A seismic shift in the way we sell

If you were looking for things to settle down and a return to the good old days of selling in 2012 and beyond think again. We’re never going back. It’s now time to adapt and forge a new path for sellingin your business. Selling is now everybody’s business and everybody lives by selling something with […]

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Brand your Salespeople

branding

Have you ever asked your salespeople what your company’s brand means? Chances are you will get different answers from different people – and chances are none of their answers will be entirely correct either. In spite of the investment many companies make on developing and promoting their brands to their customers, little is done to […]

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Should I fire my bad clients?

Run a mental checklist over your client base right now. Who fits into the ‘good’ client list and who falls into the ‘bad’ client list? It all really depends on what you define as good and bad. As we know not all clients are good for your business. Some clients are a wrong fit for […]

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Why everybody lives by selling something – part 2

For some time now I have been testing the concept of ‘everybody lives by selling something’ with almost everyone I meet, including senior leadership teams (comprising of HR, Finance, IT, Operations, and Sales), primary school teachers and administration staff, senior banking risk professionals, and health professionals (including my podiatrist and GP). I am curious to […]

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Does everyone live by selling something?

‘Does everyone live by selling something?’ My desire to seek answers to this question was ignited back in the late 1980’s when I came across the quote ‘Everyone lives by selling something’. The quote was coined by Robert Louis Stevenson, Scottish novelist, poet, travel writer and author of ‘Treasure Island’, in the late 1880’s some […]

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Success is a moving platform

Do you have the wrong sales team delivering your sales strategy? Ask yourself the follow the questions: How has your strategy and /or market place changed recently? How have you seen the role of ‘sales’ change over the last few years in your industry? How do your sales people compare to your competitors? How do […]

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The cost of poor sales selection

Have you ever done the math on how much sales recruitment costs you, especially when you get it wrong? If you are like most managers then chances are you haven’t. So let’s consider the costs, overt and covert, involved in sales recruitment. If you don’t know it already, sales recruitment is one of the toughest […]

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