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Category Archives: Brand & Reputation

Why you shouldn’t let rudeness lead to the ruination of business and sales

Rudeness-Is-the-Weak-Persons-Imitation-of-Strength

In the midst of the trend and hype of ‘customer centricity’, ‘the customer experience (CX)’, ‘customer excellence’ and other such terms it appears there is something amiss – the rise and rise of rudeness, incivility, disrespectful behaviour, and the trend of behaving badly at work. This is not a new phenomenon; however, it is reaching […]

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The Flight to Ethical Selling – how the banks can avoid a royal commission

se-hear-speak-no-evil-the-flight-to-ethical-selling

Everybody lives by selling something and so it is true for the banks and financial services businesses; however, it seems that too many people in some divisions of some of the banking, financial planning and insurance institutions have confused ethical selling with unethical selling practices. Not all banks and financial institutions, mind you, but enough […]

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Sales Trend 10 for 2017 – Personal Branding – The Foundation of Social Selling

BarrettSlalesTrends2017-Trend10-Personal-Branding-The-Foundation-of-Social-Selling

Sales Trend 10 from Barrett’s 12 Sales trends Report for 2017 is about the relation between personal branding and social selling. It is an interesting fact that the ‘extraordinary’ of yesterday becomes the ‘ordinary’ of today. Have you noticed that the most extraordinary salespeople of 5 years ago are often the ordinary salespeople today—or gone. […]

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It’s time to be taken seriously – no more Harvey Weinsteins please

misogyny

In October 1983, I found myself in the clinical room of a middle aged medical doctor whom I was meeting for the first time. I was not a patient, I was a 21 year old medical sales representative doing her job. He was a doctor in my sales territory. I was new to professional selling. […]

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Rethinking our economy… How do we sell in a Circular Economy with Doughnut Economics?

achieving doughnut economics

Go out on a limb It’s hard not to notice that we all have quite a bit on our agendas; lots of things competing for our time and attention; too many things that are likely to leave us feeling overwhelmed, overloaded and often confused. People are asking lots of questions, e.g.:  Which way to turn? […]

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Women in Sales Leadership – Visions of Success

women-in-sales-leadership-summit

On 19-20 April I had the privilege of chairing the 2-day conference: Women in Sales Leadership – Visions of Success in Sydney where we had over 100 women and 4 men attend. The attendees were given the opportunity to hear from and interact with 16 of Australia’s leading female sales leaders and three male sales […]

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Are customer surveys useless?

are customer surveys useless

There is no doubt that automation saves time and money. It improves efficiencies and very often eliminates human error. But what happens to companies when they try to automate all of their customer interactions in an attempt to cut costs and yet still give the appearance of caring? In other words, what bad business decision-making […]

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Sales Trend 9 – Marketing technology for better sales results

Guest co-author: David Hubbard CEO, Founder and Revenue Growth Expert for Marketing Outfield, New York, USA Sales Trend 9 from our  12 Sales Trends Report for 2016 is about using Marketing technology for better sales results. Sales and Marketing Technology – Which Trends Should You Pay Attention To? No wonder we are confused. The number […]

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Why commission selling in financial services should be banned

calculator commision based selling

Here we are again, talking about unethical and corrupt sales practices in the Financial Services Industry. The Youi fiasco, first reported by Fairfax on 28 August 2016 ‘Does Youi owe you?’, offers one of the worst examples of unethical sales behaviour and bad sales commissions plans I have ever heard of. If the reports by […]

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How to create a positive buying experience

To attract new clients we need to create a positive buying experience for them. This usually involves a combination of marketing activities and a salesperson in the first instance. To retain clients we need to create another positive buying experience for them, and another and another, and another. This usually involves more than just the […]

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