From Sue Barrett

At Barrett we are gearing up to make sure you've got access to the latest research and best advice, coaching and training to navigate these challenging times. October has highlighted some significant events and results including the CSE11 Asia Pacific Sales Leaders Conference looking at the new era of professional selling, Barrett clients' sales teams achieving fantastic sustainable sales outcomes by implementing the Barrett Sales Essentials Program.

Latest news:

The Latest Somewhat Disturbing Findings from the World of Sales

Sue is lead sales writer for popular Australian media publication smartcompany.com.au, contributing over 200 articles since 2007 and establishing a loyal readership.

This month, Sue tells SmartCompany about the latest findings from the world of sales discussed during the Annual CSE Sales Leaders Conference for 2011.

Findings include:

• The evolution to adapt to the volatility of today's business world
• The importance of coaching to achieve real sales capability results
• Cultural transformation
• Social media - a critical piece in the sales machine
• The emergence of neuroscience in sales
• B2B selling - adapt or perish

For more information on these findings, Sue's blog can be read the article

To blog or not to blog? - Sue Barrett interviewed by PR Guru
Everyone lives by selling something according to sales expert Sue Barrett

This month Sue Barrett was interviewed by PR Guru to discuss the secrets of blogging and its benefits to your business, brand and reputation.

Sue provides tips on how to effectively attract and engage your audience through your blog, and shared her tips on sales success and strategy.

To read Sue's full interview with PR Guru, please read the article.

Annual CSE Sales Leaders Conference 2011 a success

Barrett is pleased to announce the Annual CSE Sales Leaders Conference for 2011 was a great success.

Held at the Crown Promenade in Melbourne, this was the third year the Centre for Sales Excellence conference has run, and from this years feedback the conference is clearly going from strength to strength.

Sue Barrett was honoured to attend, present and act as MC, with The focus for this years conference on The New Era of Professional Selling; The Pathway from Supplier to Partner Status

Over 150 delegates from Australia's premium companies attended and we heard from some of the world's leading experts on sales capability, strategy and culture. There was much talk about the rapidly changing face of our B2B (business to business) sales world and how we need to build relevant and sustainable partnerships if we are to flourish.

We heard from the best of the best of keynote speakers from around the globe, such as one of Australia's top Procurement Leaders, Group Procurement Manager for Porter Davis Homes and former Coles Group Procurement Manager, Craig Rooney. Craig pointed out, like selling, the profession of procurement is undergoing dramatic evolution to adapt to the volatility of today's business world.
A highlight of the conference was the emergence of neuroscience to our effective and sustained performance in sales with live experiments on show.

Upcoming Conferences and Programs

Glen Eira Business Women's Network Event

Barrett is excited to attend the Glen Eira Business Women's Network event on the 16 November 2011.

The event will consist of a sit down dinner, and attendees have the opportunity to hear from some of Australia's most successful women in business, such as renowned Australian journalist and business woman, Ita Buttrose, Founding Editor of Cleo magazine.

Event Details

Latest Media

Sue Barrett has published the following articles this month for a range of publications:

• Nett Online: It's okay to say no
• Business Deals Online: How important is my sales team to my business
• Anthill Online: Stop trying to delight your customers; give them practical help instead
• Anthill Onilne: Most underrated marketing tip: Networking
• PR Guru: To blog or not to blog? Everyone lives by selling something according to sales expert Sue Barrett
• Smartcompany: The latest (somewhat disturbing) findings from the world of sales

Question

Do you have a selling question you would like an answer to? Feel free to contact us on 03 9533 0000 or send us an email with your question and we can respond personally or will post the answer in next month's e-news for all our readers.

Suggestions

We would also love to hear any suggestions you have for our e-news. Feel free to contact us on 03 9533 0000 or send us an email and we will endeavour to include your ideas in our next email.