From Sue Barrett

This month has been an exciting month at Barrett. We launched our very first YouTube video, titled the Evolution of Selling.

I have attended numerous speaking events; including presenting my latest research about women in sales to both men and women at a sold out AMCHAM event. My workshop presented some of my findings from my many interviews with Australian women in sales careers for my upcoming book, 'Sell like a woman'.

I also spoke about the New Consumer at the City of Sydney's "Let's Talk Business" series.

You can read about these events at our new Media Centre at our website www.barrett.com.au.

I have also been busy writing my regular contribution to Smart Company as well as some new publications such as Nett Online, Niche Marketing Magazine, Best Business Deals and soon to be published Anthill Online. You can view these articles below.

We also have some exciting new program and product announcements, which we are pleased to be launching, including complimentary offer to trial the latest sales personality assessment SPI-Q. Read on for more information on these.

Latest news:

Barrett Launches Coaching Business and appoints Robyn Creed as Head of Coaching

Barrett Coaching is now open for business; specialising in Executive and Sales Leadership providing access to expert coaches in Sales Leadership, Selling, and Leadership capabilities. Sales Coaching is fast becoming an important outsourced service for many businesses who want to offer their staff access to authentic coaching in an agenda-free environment.

Barrett takes a holistic approach to coaching with coaches who can work with you at a deal base level refining key selling and people management skills through to more strategic and insight based work. We also offer training for sales managers in how to be an effective sales coach.

Recent results from ICF Consumer Global Awareness Study reported that more than 40 per cent of respondents who had experienced coaching chose 'optimise individual or team performance' as their motivation for being coached.

Barrett's Sales Essentials Transformation Program is continuing to deliver great sales results

Eight years in the making, the Barrett Sales Essentials Transformation Program is delivering outstanding sales results for Sales Teams across businesses, across Australia. The Barrett Sales Essentials Transformation Program gives sales people and managers the tools, processes, resources and confidence to sell in a manner that serves both the salesperson and the client.

No longer having to suffer through appalling prospecting calls or sales monologues, clients are reporting that salespeople trained in the Barrett sales methodology are giving them what they have been searching for all along - professional sales people who listen, deal with complexity, collaborate to create viable solutions and results, as well as the ability to map a pathway forward to the future.

Barrett has long recognised that 1-2 day sales training events do not deliver the sales results businesses were hoping for and that is why we have built our Sales Essentials Transformation Program. With 70% of learning occurring in the field, Barrett has catered for best practice learning to ensure that sales training can really deliver sales results over the long term.

The Sales Essentials Transformation Program is a behaviour change program with a combination of classroom, coaching and in-the-field, and online learning experiences delivered over a 12-40 week period to ensure sales capabilities become a way of life not a fad. Sales Managers are trained to lead the transformation from within with amazing results.

Client Testimonial: Managing Director, Business Banking, 320 people 'the Barrett Sales Essentials Transformation Program gave us a heightened self awareness regarding the importance of goals, accountability, leadership, health and attitude for sales success; and gives us the practical sales tools to effectively plan, manage and deliver our people's sales targets.'

New Sales Assessment Tool measures Sales Personality, Style and Preferences: SPI-Q

Barrett is always searching far and wide for high quality sales assessments tools. In a sea of options, finding Sales Assessments tools that give meaningful insights into sales capabilities has been challenging.

Barrett is now proud to announce that we have found a reliable sales personality assessment in SPI-Q. SPI-Q is the latest and most up-to-date Sales Assessment measuring personality, style and preferences.

SPI-Q measures 25 Core Characteristics that differentiate successful sales people such as Building Compelling Relationships, Perceptive Reasoning, Channelling Energies.

Special offer, Complimentary Assessment:

We are pleased to offer 10 complimentary SPI-Q assessments, one per organisation, to those companies looking to review and boost their recruitment processes. Offer includes comprehensive feedback. For more information contact us on 03 9533 0000 or send us an email with your request.

Latest Media

Sue Barrett has published the following articles this month for a range of publications:

• Product Selling Dead: Sales People Must Become Experts in Listening - Niche Marketing Magazine
• What Makes a Good Sales Person - Nett Online
• Don't be pigeonholed. Win new business deals with current clients - bestbusinessdeals.com.au
• Winning your next business deal with social self promotion - bestbusinessdeals.com.au

Upcoming conferences

• 26 May 2011 - The Registrar's Biennial National Summit about how School Registrars can be more effective at selling
• 30 May 2011: May Business Month, The City of Glen Eira on Social Sales
• 15 June 2011: The CEO Institute - Sales Leadership
• 21 June 2011: CIPSA, Building Relationships and Stakeholder Management

Question

Do you have a selling question you would like an answer to? Feel free to contact us on 03 9533 0000 or send us an email with your question and we can respond personally or will post the answer in next month's e-news for all our readers.

Suggestions

We would also love to hear any suggestions you have for our e-news. Feel free to contact us on 03 9533 0000 or an email and we will endeavour to include your ideas in our next email.