Helping people and businesses sell better
 

Barrett has been publishing sales articles, research whitepapers, and sales trends reports for several years and more recently has published 21 e-books on sales and sales management.

Feature writers on a regular basis for some of Australia's most prominent business media outlets such as BRW, Smart Company and more recently IPA's magazine The Public Accountant, Sue Barrett is regarded by many mainstream business press publishers & editors as the most authoritative thought leaders reporting and commenting on the selling profession and sales operations in Australia today.

Sue's aim is to keep business leaders, salespeople and the general population informed and up to date on the latest in sales operational effectiveness including articles on:
sales philosophy & culture; sales leadership management and coaching; sales forecasting, metrics & measurements; customer satisfaction indexing; sales psychology, neuroscience, resilience & mindset, sales recruitment & sales assessments;sales performance modelling & sales force design; sales strategy & sales structure; sales incentives & rewards; key account management, and more.

Barrett Publications:

What others say about Sue

Amanda Gome, Publisher of BRW, SmartInvestor, Asset at Fairfax Media and former CEO of Private Media (www.smartcompany.com.au, www.crikey.com.au, www.startupsmart.com.au and other web publications):

"I first approached Sue Barrett to write for SmartCompany when it launched in February 2007. I approached her for several reasons. Firstly she had a unique approach to selling. She looked beyond the quick sell to explain to people how to build sustainable and profitable relationships. Secondly she was a great presenter. Many sales people on the circuit turn people off with a very pushy, gimmicky approach and Sue presents as highly intelligent, caring, ethical and extremely positive. Thirdly I knew she got results because I knew clients who had used her including my own sister!

I would always say when starting a writer that we don't know how many columns they have in them: whether one, six or they can last the distance. From our experience a new writer can write one column and find it was very hard work so they don't continue. Then others have nothing else to say after the sixth column and start to repeat themselves. But Sue, week after week, serves up terrific, intelligent copy that is thoughtful, insightful and extremely helpful for our readers. She is also very professional and adheres to deadlines.She is been part of the reason SmartCompany is so successful."

 

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Mark Hand, Former General Manager(now Managing Director ANZ Retail & Distribution) and Brad Greenwood, Head of Business Development - Regional Commercial Banking
We worked closely with Barrett at the beginning of 2009 to develop a tailored Sales Program for ~300 Relationship Managers nationally. This program focused on understanding and developing core components for sales fitness through a very practical 3 day course - which included key concepts such as message intent, backwards planning, valid business reasons, effective questioning and offering solutions. This was supported back in the field by our Regional Managers who delivered 10 follow up sessions and infield coaching after extensive training and coaching by Barrett. At the time the sales training program rolled out, our business unit was going through a major restructure, and Sue's deep practical sales experience together with her great empathy and sensitivity ensured our relationship managers came away with: greater role clarity, heightened self awareness regarding the importance of goals, accountability, leadership, health and attitude for sales success; and practical sales tools to effectively plan, manage and deliver their sales targets.
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