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	<title>Barrett Sales Blog &#187; Marketing</title>
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	<link>http://www.barrett.com.au/blogs/SalesBlog</link>
	<description>everybody lives by selling something.</description>
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		<item>
		<title>Move Over Marketing Here Comes Sales Strategy!</title>
		<link>http://www.barrett.com.au/blogs/SalesBlog/2012/1780/success/move-over-marketing-here-comes-sales-strategy/</link>
		<comments>http://www.barrett.com.au/blogs/SalesBlog/2012/1780/success/move-over-marketing-here-comes-sales-strategy/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 01:15:49 +0000</pubDate>
		<dc:creator>Sue Barrett</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales Leadership]]></category>
		<category><![CDATA[Sales Planning]]></category>
		<category><![CDATA[Sales Strategy]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://www.barrett.com.au/blogs/SalesBlog/?p=1780</guid>
		<description><![CDATA[The pundits (including Barrett) are always reminding sales executives of the need to plan.  However, a major miscalculation made by many organisations is viewing their sales operations as purely tactical functions. The result &#8211; at best, sales plans become little more than operational imperatives bumping along one quarter to the next with no strategic intent. More and more, the high [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Learning how to ride the Boom AND Bust economy</title>
		<link>http://www.barrett.com.au/blogs/SalesBlog/2011/1450/sales-attitudes/learning-how-to-ride-the-boom-and-bust-economy/</link>
		<comments>http://www.barrett.com.au/blogs/SalesBlog/2011/1450/sales-attitudes/learning-how-to-ride-the-boom-and-bust-economy/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 00:16:55 +0000</pubDate>
		<dc:creator>Sue Barrett</dc:creator>
				<category><![CDATA[Attitudes & Behaviours]]></category>
		<category><![CDATA[Business Acumen]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resilience]]></category>
		<category><![CDATA[Sales Leadership]]></category>
		<category><![CDATA[Sales Planning]]></category>
		<category><![CDATA[Sales Results]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.barrett.com.au/blogs/SalesBlog/?p=1450</guid>
		<description><![CDATA[These turbulent, challenging and sometimes volatile times we find ourselves living in are making many of us rethink how we do business, how we live our lives and how we engage with the world.  Unless you are hiding under the doona,  the rest of us are witnessing and experiencing a major transition from the Industrial Revolution to a brave new [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Practice of Confusion Marketing</title>
		<link>http://www.barrett.com.au/blogs/SalesBlog/2011/1294/sales-attitudes/the-practice-of-confusion-marketing/</link>
		<comments>http://www.barrett.com.au/blogs/SalesBlog/2011/1294/sales-attitudes/the-practice-of-confusion-marketing/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 21:48:47 +0000</pubDate>
		<dc:creator>Sue Barrett</dc:creator>
				<category><![CDATA[Attitudes & Behaviours]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.barrett.com.au/blogs/SalesBlog/?p=1294</guid>
		<description><![CDATA[I wonder how many people, business owners and consumers alike are experiencing excessive frustration, anxiety or even depression as a result of the Confusion Marketing tactics employed by some businesses? Confusion Marketing is the controversial strategy and practice of deliberately sending confusing marketing material in order to hinder consumers&#8217; comparisons with other similar offers. Confused Marketing Many examples are to [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Death of the ‘Detailing’ Salesman</title>
		<link>http://www.barrett.com.au/blogs/SalesBlog/2011/1296/sales-attitudes/death-of-the-%e2%80%98detailing%e2%80%99-salesman/</link>
		<comments>http://www.barrett.com.au/blogs/SalesBlog/2011/1296/sales-attitudes/death-of-the-%e2%80%98detailing%e2%80%99-salesman/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 06:43:35 +0000</pubDate>
		<dc:creator>Sue Barrett</dc:creator>
				<category><![CDATA[Attitudes & Behaviours]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.barrett.com.au/blogs/SalesBlog/?p=1296</guid>
		<description><![CDATA[If you have been paying attention for a while you will have realized that a lot is happening and changing in the world of selling and buying. The internet and social media are the most significant game changes along with the commoditisation of products. With access to so much information, the buyer has grown into a more sophisticated, well informed [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why selling is now a team sport</title>
		<link>http://www.barrett.com.au/blogs/SalesBlog/2011/815/relationships/why-selling-is-now-a-team-sport/</link>
		<comments>http://www.barrett.com.au/blogs/SalesBlog/2011/815/relationships/why-selling-is-now-a-team-sport/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 01:08:52 +0000</pubDate>
		<dc:creator>Sue Barrett</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Procurement]]></category>
		<category><![CDATA[Sales Relationships]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[Teamwork]]></category>

		<guid isPermaLink="false">http://www.barrett.com.au/blogs/SalesBlog/?p=815</guid>
		<description><![CDATA[Subjected to marketing and sales monologues for the better part of 40 years in the form of blanket advertising, product brochures and ‘your call is important to us’ busy signals, customers have taken the lead and are way ahead of us when it comes to having sales and marketing dialogues.  Far more informed and sophisticated, and posting blogs, Facebook ‘Likes’, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Planning for 2011</title>
		<link>http://www.barrett.com.au/blogs/SalesBlog/2010/688/some-sales-research/planning-for-2011/</link>
		<comments>http://www.barrett.com.au/blogs/SalesBlog/2010/688/some-sales-research/planning-for-2011/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 02:02:31 +0000</pubDate>
		<dc:creator>Sue Barrett</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales Planning]]></category>
		<category><![CDATA[Sales Research]]></category>
		<category><![CDATA[Sales Training]]></category>

		<guid isPermaLink="false">http://www.barrett.com.au/blogs/SalesBlog/?p=688</guid>
		<description><![CDATA[Budgeting and developing strategy for 2011 should be near the top of your ‘to-do’ list right now or be bedded down already.  People complain about being too busy and never having enough time, however if you do not make time for regular planning you will let everyone down. Make time to work on: Forecasting Evaluating staff hiring and implementing staff [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Start small and really network</title>
		<link>http://www.barrett.com.au/blogs/SalesBlog/2009/194/prospecting/start-small-and-really-network/</link>
		<comments>http://www.barrett.com.au/blogs/SalesBlog/2009/194/prospecting/start-small-and-really-network/#comments</comments>
		<pubDate>Thu, 07 May 2009 05:48:52 +0000</pubDate>
		<dc:creator>Sue Barrett</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Prospecting]]></category>

		<guid isPermaLink="false">http://www.barrett.com.au/blogs/SalesBlog/?p=194</guid>
		<description><![CDATA[I have attended my fair share of networking events and more often than not, I find that I do not get any quality time to network and begin the process of building viable business relationships for the future.   I find the time allocated to speak with people and start to get to know them is often too short, coupled with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leadership, Sales and a Clear Message</title>
		<link>http://www.barrett.com.au/blogs/SalesBlog/2009/125/success/leadership-sales-and-a-clear-message/</link>
		<comments>http://www.barrett.com.au/blogs/SalesBlog/2009/125/success/leadership-sales-and-a-clear-message/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 04:37:41 +0000</pubDate>
		<dc:creator>Sue Barrett</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Ethics & Values]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales Leadership]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://www.barrett.com.au/blogs/SalesBlog/?p=125</guid>
		<description><![CDATA[Welcome to 2009. Over the summer break I was talking with a number of friends about what 2009 will hold for us, our families, our communities and our businesses.  Without exception, we discussed the current and possible effects of the GFC (global financial crisis) on our markets and especially on our thinking and our actions moving forward.   We discussed the [...]]]></description>
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		<slash:comments>1</slash:comments>
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