Welcome to Barrett, advocates for the philosophy ‘Everybody lives by selling something’.

Thought Leaders in 21st century sales training, sales coaching, sales capability, and sales culture. We are your first and best reference when it comes to forging out a successful career as a competent sales professional.

We help people from many careers become aware of their sales capabilities and enable them to take the steps to becoming effective and productive in sales.  Whatever role you are in, how well you connect and communicate with another person can have a dramatic impact on the performance of you, your team and your business.

We offer an end-to-end support system where you can get access to sales consulting, sales training programs (including sales planning, prospecting, selling skills, account management, emotional resilience, sales management, sales leadership, teamwork, and more), sales coaching, sales resources (including sales recruitment kits, sales performance management systems), sales tools (including sales assessments, sales simulations, sales competencies), sales seminars and events, and human resources support to ensure you have a sales culture that supports your business goals and aspirations.

Established in 1995, Barrett is an end-to-end consulting practice with a prominent reputation in the Australian market as trusted experts and advisors in creating high performing, sustainable people, teams and leaders.  With over 50 years shared experience, the Barrett methodology combines process and person to create purposeful action and ultimately achieve excellence.  By combining process, the knowledge about the skills, and person, the insight into self, the skills can be applied competently and embedded as a way of life. The Barrett Sales approach is grounded, practical and is based on distilling the key skill and insight so that anybody can benefit from the ability to effectively sell whether it is an idea, opportunity, service, or product.

We work across your whole organisation from training, consulting to providing resources.

Our Sales philosophy

“Everybody lives by selling something” so said Robert Louis Stevenson.

At Barrett, we know this to be true. Whether we call ourselves a salesperson or not, if we have an idea, product, service, skill,  talent, or opportunity that we can offer to another and they can benefit from, then we need to be able to sell.

Most people, whether they are a partner in professional services, the MD of a business, a tradesperson, customer service, sales, baker, not-for-profit or administration, need the ongoing custom of members, patients, supporters, sponsors or clients to make a living.

Yet many people are still confused by ’sales’. In fact, often when sales is mentioned you can see people visibly recoil at the concept and some even go so far as to object to you using the term sales.

Why is this?

Because many so called ‘legitimate’ sales practices we experience are nothing more than manipulation and deceit, aggression and intimidation, or hard sell, pressure tactics. Whether we are conscious of it or not, most of us don’t like how selling is being sold to us. And we don’t blame you.

Despite the prevailing paradigms of the 20th century ‘old school selling’ tactics, highly successful sales people have always known the best way to sell. They know how to explore clients’ needs and help them get what they want. They know that trust supersedes like. They practice a range of life skills which are present intrinsically, whether we know it or not. They are applying skills which proactively forge honest and open relationships based on trust, transparency, respect, and doing what we said we would do. This is their competitive edge.

The Barrett Approach

This is the Barrett sales approach. We work with people to help them realise the vital role sales plays in our lives today. Some people believe it is not their right to put their ideas forward instead relying on their good work to speak for them. Others are too frightened and many have never been taught how to sell effectively. Too may people do not purposefully and proactively put themselves in a position to explore opportunities with others, bring their ideas to the table, create new possibilities or earn what they are worth.

Whether we earn a living from what we do or not, if we hide our talents and capabilities from others and no one knows about us or what we are capable of then how can we be of service and earn what we are worth?

Our aim at Barrett is to give people the life skills, tools and personal insight so that we are all able to proactively sell ourselves effectively, ethically and confidently in any situation. We want to work with you to cultivate selling skills and capabilities and achieve excellence through purposeful action.

The Barrett Fact Sheet

Since 1995 we have

• Won the 1997 Telstra and Victorian Government Small Business Award
• Built the first Australian multi-level Sales and Service Competency Dictionary based on Australian and International research
• Profiled 40,000+ people in sales, business development and leadership
• Trained 10,000+ people in Australia, New Zealand and Asia-Pacific
• Mapped 100+ different sales roles

Who we are

Barrett is not just a sales training provider, we are an end-to-end consulting practice with a prominent reputation in the Australian market as trusted experts and advisors in creating high performing sustainable people and teams. We have a unique position in the marketplace with research and IP specifically in the Australian sales and service competency space that ensures we deliver culturally relevant and results oriented projects.

What we do

Through proprietary models, behvaiour change processes and personal insight, underpinned by our Competency model, we work in partnership to help individuals and organisations adopt proven processes nad productive behaviours and make them a ‘way of life’. This then leads to increased professional and personal confidence and competency, client loyalty, revenues and profit.

What makes us different

• Our approach is grounded in the powerful coupling of knowledge and insight.
• Providing access to both knowledge and insight allows for the cultivation of wisdom.
• Results through working with the whole person, aligning intentions and actions to purposeful strategy.
• Our work is guided by the Barrett sales philosophy ‘Everybody lives by selling something’.

Our value to clients

Our clients value the holisitc approach we take in working aside them to create purpoesful action sustainable and cultures. They achieve results on individual and organisation  levels.

The organisation:

• An effective and aligned culture staffed by purposeful, skilled, effective individuals, teams and leaders
• Better quality revenue growth and retention with existing clients
• Increased ‘new to business’ clients
• Happier, more satisfied clients

The individual:

• Resourced to think about their role and business and make decisions and take action based on evidence
• Resourced to self correct and take personal responsibility for their attitudes, actions and results
• Increased awareness about where they fit in the business and broader scheme