Whether we call ourselves a salesperson or not, if we have an idea, product, service, skill, capability, talent, or opportunity by which we can make a living and others can benefit from, we need to be able to sell. This means that whatever role we are in, we all need to put ourselves in a position to secure the ongoing custom of customers, members, patients, supporters, peers, students, sponsors, or clients to make a living.  

In this complex world, this means that  we need to make sure our talents and capabilities are visible to those who need to know about us.  We need to proactively put ourselves in a position to work with others to earn what we are worth on any level, otherwise we at risk of being invisible and losing opportunity.

Good salespeople have always known this, consciously or not.  They also know that to succeed you need to sell based on trust, transparency and doing what you say you will do. This is their competitive edge.  We call this Sustainable Selling. The potential for these life skills and attitudes is present intrinsically in all of us whether we know it or not.