The BARRETT Philosophy
Sue Barrett launched BARRETT in 1995 after holding senior positions with a leading consultancy and recruitment company. She had become increasingly frustrated at the haphazard approach to improving sales performance. In her own words, "I started my business because I was sick and tired of seeing talented, capable and motivated people going to waste in a 'one size fits' all approach to sales performance and people development. No one followed a logical structure when training or recruiting sales people and too many people focused on fads in the hope that they would get a kick in revenue and profit. But they never realised any medium or long term sustainable benefits. In short, their efforts to increase sales were actually costing them money, not making them money. Something needed to be done! It wasn't good enough."
BARRETT understands that peak Sales Fitness is not just about relying on specific selling skills but involves an integrated approach linking:
Using our strategies, tools and customised solutions, we challenge existing concepts, beliefs and strategies, and expose our clients to approaches, techniques and value-based systems that have proven to dramatically increase an organisation's sales performance.
Through rigorous scientific research, we have identified areas of human behaviour that have a direct, often striking association with the capacity to take effective sales action. And this in turn, affects an organisation's ability to translate sales strategy into sales success.
Our approach is always rigorous and we never stand still. We are continually seeking to develop the next generation of 'thinking' on how to drive peak
Sales Fitness and peak sales performance.
Our success in dramatically improving the sales performance (and revenue) of many organisations, from Blue Chip corporations to SMEs, clearly indicates that the BARRETT approach works ... and works well.
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